LAUNE x INBAR+co.
Meet INBAR+co! Based in Marin, California, but with origins in Germany, INBAR+co is committed to skincare with gentle, conscious ingredients. It is clear that INBAR+co believes in the art of self-care, offering a range of products that cater to diverse skin types and concerns. From rejuvenating serums and hydrating moisturizers to nourishing masks, each item in their collection is designed to enhance natural beauty and deliver visible results. As a German, skincare obsessed individual, everything about the brand’s aesthetic, ethos, and concept appeals to me. Read on for some skincare tips, tricks and new products you should incorporate into your routine.
1. Tell me about INBAR+co. How was it created? What inspired the name?
Our Founder started INBAR+co. because she struggled with eczema her entire life and her daughter has it as well. She was always unsatisfied with the products on the market, so INBAR+co. began from a deeply personal quest, with founder Daniella's lifelong health struggle. Seeking a gentle yet effective solution not just for herself, but for her children as well, she embarked on a mission to create a better way. This journey wasn't just about healthy skin, it was about fostering a healthy planet.
Drawing on a tapestry of traditions, Daniella knew the power of natural ingredients. But tradition needed a modern upgrade. Armed with a background in cosmetic chemistry and the invaluable insights from our Marin County spa and its tens of thousands of clients, she set about crafting formulas that transcended the ordinary. Fueled by the desire to leave a positive legacy for future generations, Daniella envisioned a product line that nourished both skin and our planet. The Name INBAR+co. is really simple as it’s Daniella`s surname and the +co. is standing for everyone in the team and behind the brand.
2. What is the LAUNE (mood) of INBAR+co?
Modern minimalism with a warm touch, empowering, and confident
3. Describe the style of INBAR+co in three words.
Clean, Conscious, Caring / Modern, Minimal, Mindful
4. How are INBAR+co products formulated?
INBAR+co. formulates products through a collaborative journey that begins on the treatment tables of RESONANCE MARIN. Client insights inform the creation of formulas that are developed in our own laboratory and refined through ongoing feedback. Our brand believes in supporting the body's natural balance rather than targeting specific skin types. With a focus on clean, non-toxic ingredients and sustainable practices, we create adaptable, holistic and effective skincare solutions that prioritize the well-being of both the skin and the planet.
5. How should people use INBAR+co in their skincare routines?
INBAR+co's Gentle Cleanser is designed to be the cornerstone of any skincare regimen. Its’ gentle yet effective formula removes impurities without stripping the skin, making it suitable for all skin types, especially sensitive skin.
How to use:
• Dispense a nickel-sized amount into your palms.
• Gently massage into wet skin, focusing on the forehead, nose, cheeks, and chin.
• Rinse thoroughly with lukewarm water.
Building Your Skincare Routine
Once you've cleansed your skin with the Gentle Cleanser, you can customize your routine based on your skin's specific needs. Here's a basic framework:
Morning Routine:
1. Cleanse: Start with the Gentle Cleanser to remove any impurities and prepare your skin for the day.
2. Hydrate: Apply a hydrating serum or moisturizer to quench your skin's thirst.
3. Protect: Finish with a broad-spectrum SPF to shield your skin from harmful UV rays.
6. What inspires INBAR+co?
Imagine a world where skincare routines are streamlined, not a cluttered mess. INBAR+co takes its cue from the minimalist movement, crafting high-quality products with potent ingredients. Just like nature doesn't bombard us with a cacophony, we deliver focused solutions that let your skin breathe. But our inspiration goes beyond mere ingredients. Sustainability really whispers through our ethos, with a focus on practices and packaging that respect the environment. After all, healthy skin thrives in a healthy world.
However, INBAR+co isn't a one-size-fits-all solution. Our inspiration extends to acknowledge the unique needs of each individual. From our social media presence showcasing diverse faces to our focus on effective routines for various skin types, our message is clear: skincare should be as personalized as you are. So, if you're looking for a brand inspired by nature's purity, minimalist effectiveness, and a commitment to individual well-being, then INBAR+co might just be your perfect match.
7. What’s next for INBAR+co?
We're looking to grow the business, especially in Europe and Germany. Our founder, Daniella, has always had strong ties to Germany, having spent a lot of time there growing up. It's the next big step for us. We're also interested in supporting social work, particularly in the Bay Area.
Rapid Fire:
1. Favorite brand?
2. Early mornings or sleeping in?
Early mornings, the light and the air is bright and everything is still possible
3. Favorite place?
Home
4. Favorite drinks spot?
The Fortuna Buedchen in Dusseldorf, a beer on the riverbank watching the sunset is my idea of heaven
5. Favorite restaurant?
Nopi in London or Burmatown in Corte Madera
6. Favorite icon?
Dries van Noten. He's the master of color and print and he has surrounded himself with the same people for decades.
7. Favorite movie?
Out of Africa
8. What are you loving right now?
My daughters
You can find INBAR+co on Instagram.
xoxo Emma x INBAR+co
