Approximately four years ago, skincare and makeup routines saw a resurgence. Peak Covid-19 pandemic, people were transforming their at home lives to focus on things they often forgot due to busy, packed schedules. Compounded by the popularity of TikTok, at-home-skincare and makeup boomed. But where should one put all of these products? Enter Tissu Quotidien. Founded by Natasha Nickels four years ago, Tissu Quotidien is French for “common cloth.” Speaking with Natasha (her in Montreal and me in New York…stay tuned for her Montreal recommendations), she tells me that at its heart, Tissu Quotidien is all about staying home, being cozy, and the art of being as luxurious as you can in your daily rituals.

Their first product and signature case was the “Chace” (my personal fav), which immediately sold out. From there, the Chace case evolved into different sizes. Next, TQ launched a bathrobe and, since then, the brand has launched socks, hats, swimwear, and more.

The choice of material for terry cloth stems from personal experience. One of the worst feelings is when your makeup or skincare product explodes and leaks all over the case. More often than not, these cases are made of difficult-to-wash materials; and we all know, you can’t throw leather in the wash machine: “The thing about terry cloth is, the more you wash it the softer it gets, it gets better over time.”” I couldn’t agree more, there is nothing more valuable nor chic than a pouch, more specifically, a terry cloth pouch. Natasha takes it a step further and each of her pouches is labeled, “One for SPF, one for Makeup.” You get the jist.

When asked what the LAUNE (or mood) of Tissu Quotidien was, Natasha describes it as the embodiment of a “hotel spa with a luxurious clean aesthetic that is girly, feminine, and light.” Tissu Quotidien was inspired by women; Natasha explains that the women around her inspire her, many of which are creatives and business women themselves. Her network of friends has been incredibly supportive. What’s next for the brand? “Hopefully working with more and more companies. We’ve been lucky enough to work with amazing companies, entrepreneurs, and well-loved brands.”

It is clear that Tissu Quotidien is just scratching the surface (not scratching of course as terry cloth is so gentle!)