LAUNE x Glowery
Meet Glowery! Glowery can only be described as the most aesthetic and functional skincare brand on the market. Having now launched Glowery Skin, the brand has created a 6-step routine designed to follow the skin’s natural circadian rhythm, with products for both morning (A.M.) and evening (P.M.) I find the brand’s concept of balancing and choosing what works for you depending on the day and time to be equal parts refreshing and comforting. At its core, Glowery is about protecting one’s skin without too much fuss and trouble. Below, founder Alexandra Kolasinski chats routines, inspiration, and what makes Glowery glow!
1. Tell me about Glowery. How was it created? What inspired the name?
Glowery was born from a desire to offer an alternative to the abrasive skincare trends promoted on social media, that target Gen-Z with products that are often too harsh for their delicate skin. Alexandra Kolasinski, the founder, wanted to create a brand that protects the skin of 12 to 25-year-olds over the long term while respecting its natural balance. The name Glowery reflects this vision: the "glow" represents the healthy radiance that skin can regain when properly cared for, while the "-ry" speaks to the philosophy of Glowery - an approach that goes beyond just skincare, embracing a holistic and thoughtful way of caring for and protecting the skin. Developed by dermatologists and made in France, Glowery uses biomimetic technology to strengthen and protect the skin barrier, mimicking the skin’s natural processes to respond more effectively to its needs.
2. What is the LAUNE (mood) of Glowery?
Glowery’s mood is modern, confident, and protective. It speaks to a generation that wants skincare that respects their skin, while offering smart and innovative approaches that deliver visible results without causing harm.
3. Describe the style of Glowery in three words.
Clean, disruptive, and empowering.
4. How are Glowery products formulated?
Glowery products are made with 97-99% natural ingredients and are developed in collaboration with dermatologists to meet the unique needs of young skin. The formulations feature pro-collagen actives and soothing ingredients like Centella Asiatica. Using biomimetic technology, the products strengthen and protect the skin barrier, mimicking the skin’s natural mechanisms to prevent long-term damage, while remaining gentle and effective.
5. Glowery Skin launched on October 10th. How exciting! Tell me more about the new launch.
Glowery Skin introduces a complete 6-step routine designed to follow the skin’s natural circadian rhythm, with products for both morning (A.M.) and evening (P.M.). The A.M. routine starts with Before Noon, a pro-collagen fluid milk that hydrates and revitalizes the skin, followed by Daily Dew, a glow-boosting serum, and ends with Butter Balm, a protective and nourishing balm that offers hydration throughout the day. In the evening, the routine includes Honey Glow, a cleansing balm, Pillow Prep, a gentle exfoliant, and Midnight Glow, a rich oil that nourishes and repairs the skin overnight. All six products are designed to strengthen and protect the skin’s barrier while responding to its needs around the clock.
6. How should people use Glowery skin products in their routines?
Glowery Skin is all about mix and match - it’s not about layering all the products at once, but rather choosing what works best for your skin and age. The products are designed to be flexible, so depending on whether your skin needs hydration, protection, or nourishment, you can adapt your routine accordingly. For younger skin or those prone to oiliness, Before Noon might be enough to kickstart the day. For more mature or drier skin, you could combine it with Butter Balm. In the evening, you can switch things up depending on how your skin feels. Glowery Skin is about giving your skin what it needs at any given moment, no more, no less.
7. What’s your skincare routine? What’s your beauty routine?
As Alexandra Kolasinski (founder):
My routine is quite minimal. In the morning, I start with Before Noon, our pro collagen fluid milk, followed by Supergoop! SPF. Sun protection is non-negotiable for me. For makeup, I keep it simple - everything I use is from Charlotte Tilbury. I love her products because they give a fresh, natural glow without being heavy.
In the evening, my routine is a bit more indulgent. I cleanse with Honey Glow, which removes makeup and impurities without stripping my skin. I exfoliate every day with Pillow Prep - I don’t have sensitive skin, so it works perfectly for me. I alternate between Midnight Glow for nourishment and Dermopurifiante from Biologique Recherche when I’m dealing with imperfections. It helps purify and balance my skin when it needs a little extra care.
8. What inspires you?
As Alexandra Kolasinski (founder):
My daughter is my main source of inspiration and also my greatest motivation. Children see the world in such a pure and unique way—it’s raw, fun, and uncomplicated. That simplicity and playfulness are key to the philosophy behind Glowery. I’ve always been attracted to the energy and creativity of kids and teens. For as long as I can remember, I’ve drawn inspiration from them, but also from masters of visual storytelling like Roald Dahl, Wes Anderson, and Alfonso Cuarón’s The Little Princess. These influences shape the way I approach Glowery’s aesthetic, making it playful and vibrant, just like the world as seen through a child’s eyes.
9. What’s next for Glowery?
We want to continue having fun with the brand, and that means creating big, bold experiences for our community. We’re planning pop-up events and immersive experiences tailored to our customers, where they can not only discover our products but also connect with the playful, vibrant world of Glowery. We want to make skincare an experience, something that’s exciting, engaging, and made just for them.
Rapid Fire:
1. Favorite designer?
Miu Miu. Fun, quirky, timeless !
2. What are three staple items that every closet should have?
A good pair of blue jeans – I think Massimo Dutti and Zara are perfect. A cool suede vintage jacket and they are easy to thrift and pretty cheap – and also an impeccable T-Shirt from Cos !
3. Describe your style in three words.
Busy, Mom, and On-the-Go ha! That’s why jeans and white t-shirts are my go to “clean girl” looks.
4. Early mornings or sleeping in?
I wish I was a morning person, but I am definitely a night owl. I love to watch the blue hour and the sky change and be the last person awake in a home. Peace and quiet and also it gives me time to answer emails and work a bit ☺
5. AM or PM skincare?
PM. That's when the magic happens for me!
6. Dream collab?
Jacquemus for suuuuure
7. Favorite place?
My daughter’s arts and craft room. She’s a little creative mess and I love to see her draw and paint.
8. Favorite style icon?
My mom. Definitely iconic!
9. Favorite movie?
The Little Princess by Alfonso Cuaron (EM: One of my absolute favorites!)
10. What are you loving right now?
My team! Seeing young women being empowered by a project we all work on is golden. On a more materialistic note, I am loving everything from Rhode Skin’s powerful communication.
