LAUNE x Four Lucy
Meet Four Lucy! Four Lucy is an environmentally-conscious vintage curation platform, and sourcing luxury, vintage footwear is the bread and butter of what they do. Last year, Georgia found herself feeling stuck in the repetitive cycle of her 9-5 career, so she originally launched Four Lucy as a creative outlet. Now, it’s becoming much more than that. Since she was young, she’s had a particular interest in fashion, as well as a passion for protecting planet Earth. Four Lucy is the way she’s come to merge those two interests, connect with new people, and express herself creatively. At Four Lucy, they believe in the power of circular fashion and aim to provide their customers with a refined selection of timeless pieces that they’ll want to keep in their closet for years to come.
In a world of excess, Four Lucy is filling the gap for thoughtful and conscientious luxury. It’s evident that Georgia has an amazing eye for “sourcing the pretty things in life!” Get to know more about Georgia and Four Lucy below!
1. What is the LAUNE (mood) of Four Lucy?
Four Lucy embodies an inviting atmosphere, blending elevation with a touch of flirty and playful charm. We strive to provide our clients with a luxury shopping experience that feels personal and friendly. When you open a package from Four Lucy, we want the experience to emulate the delightful feeling akin to unwrapping a thoughtful gift from a cherished friend, ensuring that every encounter with our brand reflects our commitment to elegance and customer service.
2. Describe your style in three words.
Comfortable, understated, feminine
3. What inspires you?
I’m absolutely inspired by the people I love. Particularly, the women in my life are each such wonderful examples of what independence, strength, and grace look like. I feel honored to know each of them and often seek inspiration from our relationships, their individual senses of style, and the wonderful stories they tell.
4. What are your favorite pieces to source? What does this process look like?
I absolutely love working with my bridal-clients to find them the perfect vintage for their big day. There’s something so special about walking down the aisle in a piece that has withstood the test of time. With each one-on-one sourcing client, we have a free consultation process to ensure that we fully understand what they are envisioning and hoping for in a pair of vintage shoes. Our goal is to source vintage that truly compliments each client’s unique style.
5. What are 3 staple items that everyone should have?
In terms of shoes- I think everyone needs a pair that is a reliable neutral, a pair that makes a bold statement, and a pair that they love just because. Versatility is important, but so is experimentation and expression. I always encourage my clients to reflect on what they already have in their wardrobe so that they can better determine if they would like to invest in more dependable pieces, or if perhaps they may benefit from branching outside of their comfort zone to try something more daring.
6. What’s next for Four Lucy?
We are excited to continue to grow the brand in 2024 and look forward to everything that is to come . This year, we are really focused on the execution of our campaigns. We’ve been busy behind the scenes carefully planning our next launch and it is, without a doubt, my favorite collection yet. In 2024 we are also celebrating one full year of Four Lucy. Time has flown by!
Rapid Fire:
1. Favorite brand?
I simply cannot choose just one. There’s so many wonderful small brands that have emerged and grown within the last few years. Some of my favorites are Oresund Iris, Donni, Mirror Palais, ByBrianne Jewelry, and The Frankie Shop.
2. If you could only wear one designer for the rest of your life, who would it be?
My favorite classic fashion house is Chanel. Though, lately I’ve been absolutely loving everything Miu Miu.
3. Favorite place?
Don't get me wrong- I’m the type to book a trip on a whim. I love to travel. However, my favorite place in the whole world is in my own apartment.
4. Favorite style icon?
The late Princess Diana, Sophia Loren, Brigitte Bardot (especially in the 1960s)
5. Favorite movie?
I have two- The Great Gatsby and/or The Devil Wears Prada
6. What are you loving right now?
Oat Milk Chai Lattes, Walks Outdoors, Writing, Pinterest, Oversized Sweatsuits, Jewel Tones
