Meet Bre Reda, NYC founder and creative of By Bre. From aesthetically elevating scenes in her apartment to developing brand identities or the mixing the perfect dirty martini, Bre believes in upgrading the simple, small moments to aesthetically elevated scenes. Following completion of her Master’s in Digital Marketing at UF, she launched her creative agency By Bre where she blends UGC creation, branding consultancy, and social media strategy. She has an exceptional eye for aesthetics and visually storytelling. Get to know Bre below.

1. Tell me about yourself, By Bre, and your work.

I’m Bre, a founder and creative based in NYC with a passion for aesthetics and storytelling through imagery. Whether it’s curating the perfect corner of my apartment, crafting brand identities, or making a dirty martini, I believe in elevating everything around me. My journey started with leading social media for @keepyourcadence, a luxury travel accessories brand, where I discovered my love for building brands on social media. After earning my Master’s in Digital Marketing at UF, I launched By Bre – a boutique agency where I blend UGC creation, branding consultancy, and social media strategy. Through By Bre, I’ve turned my love for aesthetics and content into a career focused on helping clients elevate their presence in ways that emulate luxury & authenticity.

2. What is your LAUNE (mood)?

Inspired, always. You’ll most likely find me cozied up in my apartment scrolling Pinterest for hours or pausing for a moment on the streets of New York to take a mental note of a new building I love. I live for the fact that inspiration is effortlessly drawn from the littlest of perfectly imperfect moments around us, every day.

3. What inspires you?

The magnetic feeling I get when walking around New York and taking in the people, opportunity, and energy all around. It’s always been my dream to nestle myself into a pocket of the city that I belong in, and make my mark in a big way. Everything I do, whether it’s work for By Bre or creating little TikToks about the New York restaurant scene, I feel myself getting closer to that dream. My network of friends, restaurateurs, small business owners, and founders push me each & every day to continue expanding that reality.

4. What’s been your favorite project to date and why?

This is like making me choose a favorite child. The short answer is, I’m lucky to love everything I do & create work that feels exciting to share with the world. But if I had to choose… it would be my brand and social media refresh for a luxury private jet client, Flewber. Transforming a brand into what it was truly meant to be is so refreshing & grounding for me. I love my ability to take a product and turn it into a brand. It’s been incredibly rewarding to see the brand’s success since my takeover, especially on TikTok. These types of projects are the most fulfilling, and I truly feel I’m contributing to the longevity of the brand.

5. What tips do you have for creating the best content?

Always shoot in natural lighting (& no, it doesn’t have to be direct beautiful golden sunlight). By a window on a cloudy day works just perfect – as long as your light source is coming from nature, your content will turn out beautiful. I also highly recommend experimenting with different angles & settings on your phone or camera. Eventually, you’ll find which ones you gravitate towards & lean into them more, which will give you your own personal photography style (which in my opinion, is what’s unteachable… you are what makes your content unique).

6. Tell me about @eatsbybre. How was it created?

Eats By Bre started for fun when I was in college, but existed way before a tangible Instagram account was even created. For as long as I can remember, food has been my favorite part of the day. I find beauty in the little things, & I truly admire the art behind food & cooking. I’ve always been infamously known for holding up a dinner table so that I can take my pictures first, which turned out to be something I truly loved – creating & posting restaurants I visit, drinks I love, and everything in between. @eatsbybre is my “content baby” as I like to call it – my own little creative outlet that turned out to be a beautiful preview of what I would eventually do with my career in social media.

7. What do you love about New York?

What I love about New York is how it’s both vast & intimate at the same time. You’d think a city this big would be overwhelming and loud – and while there’s some truth to that – I find it to be quite the opposite. It’s like a patchwork of communities, each one its own little world. One moment, you’re walking alongside the most stylish people and luxury brands, and the next, you’re on a quiet street with your favorite flower shop and coffee spot tucked away just for you. That contrast is what makes the city feel alive – like it’s breathing in rhythm with you — an endless source of “something new” that somehow feels like it’s always been waiting just for you.

8. What’s next for yourself and By Bre?

I’m eager to combine my passion for New York’s food and beverage scene with my content and branding expertise at By Bre. Food and dining content has always been a personal creative outlet, and in 2025, I’m set on representing my favorite restaurants in a bigger way.